Event Study Project: Analyzing the Impact of Stock Splits and Reverse Stock News on Company Stock Prices

This project is centered on identifying the significant effects of stock splits and reverse stock news on a company’s stock price, a crucial aspect of financial market analysis.

• Ÿ Rigorous Data Collection and Processing: I gathered comprehensive news data from LexisNexis and stock prices from the CRSP database. The data was meticulously processed in Excel, setting the foundation for robust analysis.
• Ÿ Advanced Analytical Methods: The analysis employed Cumulative Dollar Analysis (CDA), Sign and Rank tests, utilizing three distinct models: the Market Model, Market Adjusted Model, and the Fama-French Three-Factor Model. These methodologies were pivotal in deciphering the nuanced impacts of stock-related news on market prices.